Business Focus - Marketing

The primary goal of the agency was to enhance their project management capabilities and improve overall efficiency. They aimed to achieve better resource allocation, real-time reporting, and seamless collaboration across their offices.

• Implement a unified project management platform.

• Reduce time spent on project and status update meetings.

• Improve on-time delivery rates.

• Enhance productivity and resource management.

Challenge

Before implementing Workfront, the agency faced several challenges:

• Disconnected project management technology and processes.

• Lack of accurate data for resource allocation and reporting.

• Difficulty in forecasting and allocating resources effectively.

• Inefficiencies in project and status update meetings.

Solution

The agency adopted Workfront as their standard for managing work. The implementation was completed in less than four months, providing a unified platform for project management, resource allocation, and reporting.did kill one process.

Benefits

By implementing Workfront, the Marketing Agency was able to streamline their project management processes, improve resource allocation, and achieve significant time and cost savings. The unified platform provided the agency with the tools needed to enhance efficiency, productivity, and collaboration across their operations.

• Time Savings: The agency saved significant time across teams, leading to improved efficiency.

• Increased Productivity: Individual team members increased their weekly services volume substantially.

• On-Time Delivery: The on-time delivery rate improved dramatically.

• Accelerated Onboarding: Onboarding time was significantly reduced.

• Cost Savings: The agency was able to add strategic roles without increasing the budget.

• Reduced Overburn: The overburn run-rate was reduced in a short period.

• Meeting Efficiency: The agency saved considerable time by reducing project and status update meetings.

• Real-Time Reporting: The agency gained real-time reporting capabilities, allowing for better decision-making and resource management.